Allstate Becomes Official Insurance Sponsor of CONCACAF
June 7, 2017
Allstate Insurance Company today announced a multi-year partnership agreement to become the Official Insurance Sponsor of CONCACAF.
The agreement, negotiated by Soccer United Marketing (SUM), also includes a four-year renewal as the Official Home, Auto, Life and Retirement Insurance Partner of Major League Soccer (MLS) and the Federación Mexicana de Fútbol (FMF), via the annual Mexican National Team U.S. Tour.
“After more than a decade of supporting the soccer community, our passion for it has only grown and we’re excited to partner with these incredible organisations and their fans to engage with the Allstate brand,” said Pam Hollander, vice president of marketing for Allstate.
“There are many reasons soccer aligns with the Allstate brand – it’s diverse, it’s communal, and we respect and share the passion that soccer fans have for the sport, and for their team.”
The partnership will implement a multi-channel approach with Allstate brand integration across TV, digital, social media, public relations, in-stadium exposure and on-site activations at key events.
“For years, Allstate has proved itself to be a committed partner in the development and growth of football across the U.S. and throughout the region,” said CONCACAF General Secretary Philippe Moggio.
“As Allstate continues to raise the bar on engaging fans and communities by harnessing the growing influence and passion inherent in the game, we are pleased to expand our connection with them across our championships.”
To support these sponsorships, Allstate will launch a new national advertising campaign (TV, digital, social and more) and develop a community-based initiative that will span across these organisations in select cities.
