Alexandra Goldschmidt Joins NFL UK as Sponsorship Manager

Former London & Partners Senior Project Manager, Alexandra Goldschmidt has joined the National Football League’s (NFL) UK office as Sponsorship Manager.

Goldschmidt joins the team headed up by UK Commercial Director, Ben Dunn as the NFL looks to continue its expansion in the UK. 

Goldschmidt will work with new and existing commercial partners as the NFL continues to attract new fans to the sport. Her experience of working on behalf of London in bidding for and supporting major events in the capital will help the NFL as it develops new partnerships and increases it’s footprint in London and the UK. 

Dunn was excited by the new addition to the team: “We are delighted that Alex has joined the NFL commercial team in the UK. Her experience of London and the events sector will be incredibly valuable to us.  The momentum of the NFL in the UK has never been stronger as we work to deliver two sold out International Series Games at Wembley in 2013.  The ultimate ambition of the League is to determine whether London can host a franchise that competes in the NFL.  There are tremendous opportunities for existing and new partners around the fastest growing spectator sport in the UK, and Alex will be instrumental in delivering these.” 

Over the last 5 years Goldschmidt has worked with multiple private and public sector partners, governing bodies and rights holders on projects such as the Badminton & Gymnastics World Championships, the UEFA Champions League Final, the Red Bull Air Race and the 2017 World Athletics Championships bid. 

Goldschmidt added: “Having worked with the NFL around their International Series Games for the last 3 years, I have seen them go from strength to strength.  With regular-season games confirmed until 2016, and the move to 2 games this autumn I am delighted to be joining them at such an exciting time.”