Alaska Coffee to Sponsor Caterham F1 Reserve Driver Alexander Rossi

Team Rossi Motorsports, LLC, the managing company for Caterham F1 Team, Reserve Driver, Alexander Rossi have announced the extension of their partnership with Alaska Coffee Roasting through 2013.

The California based firm that looks after the American (21) is focused on corporate commercial alignments that make sense for both Alexander Rossi and Caterham F1 team.

“Alaska Coffee Roasting is all about the highest quality and passion for excellence”, commented Pieter Rossi, Team Rossi Motorsports, LLC, Principal and Business Development. “Michael’s passion to produce the best cup of coffee on the planet is parallel to Alexander’s passion and determination to be the best and reach the highest level of motorsport, F1. We are proud of our long time business association with Alaska Coffee Roasting. It is our goal to continue to utilize the business to business and branding opportunities associated with the sport to enhance their business model and growth.”

“The first time I watched Alexander drive was 2004 during a Red Bull shoot out karting event”, said Michael Gesser, Founder and CEO of Alaska Coffee Roasting Company. “That day I knew Alexander would make F1, without a doubt. I’d never seen such focus, resilience and determination to succeed and he was only 13 at the time. All is can say is; this is has been an awesome journey and it’s only just beginning. Can’t wait for the next chapter!

“My career is similar to life, it is about the people”, commented Alexander Rossi. “Sure, it’s about hard work and doing what you love to succeed, but without the people like Michael and all my supporters including Caterham, my bid to F1 this past decade would not have been possible.”

Founded in 1994, the Fairbanks, Alaska based boutique coffee company is known for its quality and craft of some of the finest coffee in the world. Alaska Coffee Roasting has been a partner of Rossi since the end of 2007 and will continue with current arrangement through 2013. Since their partnership began, Alaska Coffee have enjoyed and recognized increased business growth in same store sales and online sales, with their latest expansion into Florida last year.

Alexander Rossi will make his 2013 debut F1 outing in the Caterham CT03 during Friday free practice 1 at Canadian Grand Prix, Montreal, June 7th.