AdvoCare Get Title Sponsorship Rights to Nascar Race at Phoenix Raceway

Phoenix International Raceway’s (PIR) fall NASCAR Sprint Cup Series race will have a slightly different look this November, as nutritional company AdvoCare was announced as the race’s new title sponsor, starting with the AdvoCare 500 on Nov. 11.

PIR President Bryan Sperber and AdvoCare President and CEO Richard Wright were on hand for the announcement, made during a news conference Tuesday.

“We’re really excited to not only have a sponsor for the race, but to have a sponsor of the quality of AdvoCare,” PIR President Bryan Sperber said. “Their brand and what it stands for, I think, will be warmly received by the NASCAR fans and, really, consumers throughout the West. I think it’s just a great fit, and we’re really excited to launch this partnership.”

AdvoCare is a privately owned company that specializes in four lines of independently distributed products: health and wellness, energy, sports performance and weight loss.

Founded in 1993 and headquartered in Plano, Texas, AdvoCare has also sponsored the Sprint Cup Series race at Atlanta Motor Speedway since 2011.

Financial details of the partnership with PIR were not disclosed, but both Sperber and Wright acknowledged that it will be a multiyear deal.

“We like to find good partners that bring great value,” AdvoCare President and CEO Richard Wright said. “You can expect to see us in the Phoenix area for some time.”

Kobalt Tools had been the title sponsor of the race for the previous two years, with Checker Auto Parts sponsoring or co-sponsoring it from 1999 to 2009. Subway has sponsored a spring race at PIR since the race’s inception in 2005.

One of the questions raised was whether the new sponsorship will result in additional upgrades or improvements to the facility. Major changes were made last summer, including repaving and reconfiguring the track surface to allow for progressive banking.

Sperber wouldn’t elaborate on any specific plans but said the partnership with AdvoCare will help facilitate future advancements.

“I always have my wish list in my back pocket. … we’ve got some great ideas and some great concepts that we want to introduce at PIR,” he said.”All the elements now are in place for us to move forward, and we’re going to be looking pretty aggressively at doing that over the next five to seven years.”

Those wanting to learn more about AdvoCare can visit the company’s website at advocare.com. Fans can also get a look at the new partnership with PIR at the AdvoCare 500, scheduled for 2 p.m. Nov. 11. Wright said AdvoCare representatives will be on hand to answer questions Nov. 11. and provide free samples of the company’s products.