Adidas Announced as Official Sponsor of 2017 AIBA World Championships
June 8, 2017
The International Boxing Association (AIBA) has confirmed a deal with global sports giant Adidas to become the official sponsor of the 2017 AIBA World Championships in Hamburg.
In collaboration with Adidas Global, the 2017 World Championships will receive online coverage with all communications relayed across the brand’s official channels in 70 countries.
Worldwide, exposure will be achieved through innovative social media activations, new digital platforms and special offers, beginning in advance of the start of the competition and continuing long after the final gold medal has been awarded.
The complete partnership deal includes the provision of gloves, bandages and uniforms for athletes and volunteers.
The tournament will take place from 25 August to 2 September at the Hamburg’s Sporthalle Arena.
AIBA President Ching-Kuo Wu said: “Signing with a company of Adidas’ stature is a testament to AIBA’s new proactive approach towards sponsorship and the global reach and popularity our sport is enjoying.
The participation of such a major international brand reflects the hard work of the entire AIBA Family since the beginning of the Tokyo 2020 Olympic Cycle.”
