Adidas Looking to Expand Brand Through Euro 2012

The Adidas Group is looking to expand the adidas brand by using the UEFA Euro 2012 as a platform to achieve market leadership in Poland by 2015. 

They also want market leadership in the Ukraine, and where adidas is already the clear market leader, ed the brand wants to extend its leadership position. 

Herbert Hainer, order chief executive officer of the adidas Group, said: “As the Official Partner of UEFA Euro 2012, we will use the event to reach market leadership in Poland by 2015 and take over category leadership in football in 2012.

“This is the first time a major tournament like the UEFA Euro will be hosted by Poland and the Ukraine. We are very excited about the upcoming event and plan to leverage UEFA Euro 2012 internationally to showcase our brand and our innovative and exciting products.” 

Adidas is the Official Sponsor, Supplier and Licensee of UEFA Euro 2012, which also provides the Official Match Ball and supplies the equipment for all officials, referees, volunteers and various youth programs such as ball kids and player escorts. 

The flurry of products for UEFA Euro 2012 will be available for consumers at the end of 2011.