About Us

The iSportConnect story

Our founder, Sree Varma became involved in the world of Formula One while working in the publishing industry. He recognised what was happening with digital communities and understood that the business side of the sports industry was growing and becoming more important globally so decided to put them together. But Sree didn’t just dive in. There was a long period of research and consultation. One of his key discoveries was learning that there were a lot of people in important positions within the sports industry who were desperate for a better way to communicate with their peers and keep abreast of developments. Sree decided to risk everything and go for it. He spent six months on his friend’s sofa when he started iSportConnect with the intention of making it the world’s number one destination for sports executives to share ideas and insights.

The iSportconnect website was launched on 25th June 2010, and has since developed into the world’s largest private community for sport business executives

What is iSportconnect?

We’re a networking platform and community aimed at executives working within the world of sport.  We’re in the business of building relationships and we do this both online through our website, which provides information on business and job opportunities, and offline through the many exclusive invitation-only events that we hold around the world for leaders in the sports business.  iSportconnect exists so that its members can network with one another and share information and opportunities with each other.
Everything we do stems from our community and is done to serve our members and meet their needs and we favour a collaborative, partner-driven approach. Some of the services we provide include:

Digital: iSportconnect.com is the platform of choice for members of the sports industry to visit and share and discuss their opinions on the latest market intelligence, executive jobs and opportunities within the industry.

iSportconnect TV: We have our own online TV channel dedicated to the worldwide sports business sector broadcasting daily & weekly sport business shows.

Exclusive Events: Our invitation-only events bring together the best minds from the world of sport business to share insights and opinions on a range of subjects that impact the industry. With no agencies allowed, only members of sports governing bodies, clubs, teams and iSportconnect partners can participate in our exclusive events

iSportconnect Directors’ Clubs:  Our premium, invitation-only events are for C-level executives working at sports rights holders in the world’s major cities including London, Dubai, Paris, New York, Madrid, Moscow and Munich. All discussions and conversations are done so under Chatham House rules and no media representatives are allowed at these events.

iSportconnect Masterclasses: These elite forums are unique invite-only events giving executives from specialist sectors in sport the chance to learn from one another, join in on group debates, and network in a relaxed environment.

Corporate Regatta: This annual one-day event is exclusively arranged for iSportconnect members to network and come together on yachts and is a business sailing event not to be missed.

iSportconnect also offers a range of business services, including:

iSportconnect Capital:  Our new investor network provides investment opportunities for its members within the sport and leisure sector.

iSportconnect Translation:  We provide a comprehensive range of translation services to individuals and organisations in the sports business.

iSportconnect Event Management:  Our expert team help federations define and manage objectives, audience needs and content for B2B events.

iSportconnect Training:  Sports federation executives can receive expert tuition from industry experts on important emerging trends and developments within their specific sectors by taking part in our training courses.

Route To Market Partnerships: ISportconnect works closely with a number of leading organisations such as SAP, PwC, Populous, Tui Sport, Reuters and many more to achieve their business objectives in the sport industry.

Our membership

The iSportconnect community consists of over 24,000 registered members.  We limit membership to bona fide sports industry professionals. Membership is free and we do not charge people wishing to attend our events. They are invitation only.

What makes iSportconnect successful?

The key is the high calibre of people who are engaged in our community. At one of the Directors’ Club events, you’ll meet CEOs of leagues and football clubs, Formula One teams, Olympic organisations and leading brands such as Heineken, Nissan, Mastercard and DHL. During a recent Brands Masterclass held at City Football Group’s London office, representatives from a few dozen of the top sponsorship companies in the world were treated to insights from Sir Martin Sorrell of WPP & Ferran Soriano from Manchester City FC. Our very own chairman, Michael Cunnah, was formerly the CEO of Wembley Stadium. iSportconnect is about building relationships with people at the very top of the sport industry. The rest follows.

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