50 Sponsorship Deals of the Week: 14/03/14 March 14, 2014 1 Sahara Force India Ink Three New Partners Ahead of New Season Friday, 14 March 2014 2 Rawlings Signs Long-Term Agreement as Official Equipment Sponsor of CBA Friday, 14 March 2014 3 Sauber F1 Signs Two New Premium Partners Ahead of Australian GP Friday, 14 March 2014 4 Marussia F1 Adds One All Sports as Official Supplier Friday, 14 March 2014 5 FM Conway Partners with European Tour’s John Parry Friday, 14 March 2014 6 Apex Systems Extends Sponsorships of PGA Tour’s Scott Piercy & J.B. Holmes Friday, 14 March 2014 7 Chevrolet Named Official Partner of IMSA & United SportsCar Championship Friday, 14 March 2014 8 Gehl Continues as Associate Sponsor of Rahal Letterman Lanigan Racing Friday, 14 March 2014 9 Hertz to Sponsor Porsche Motorsports Friday, 14 March 2014 10 ShopRite Renew Title Sponsorship of LPGA Classic Thursday, 13 March 2014 11 NHL’s Shawn Thornton to Endorse Force Factor Thursday, 13 March 2014 12 Caterham F1 Extend Truphone Partnership Ahead of 2014 Season Thursday, 13 March 2014 13 AFL’s St Kilda Renew LEDified Partnership Thursday, 13 March 2014 14 Falkirk Sign New Sponsor Thursday, 13 March 2014 15 Maurice Lacroix Becomes FC Barcelona’s Official Watch Partner Thursday, 13 March 2014 16 Rajasthan Royals Partners with Australia’s Deakin University Thursday, 13 March 2014 17 Clayton Homes to Sponsor Duck Commander 500 Thursday, 13 March 2014 18 Armin Strom Extend Deal as Official Timing Partner of Marussia F1 Thursday, 13 March 2014 19 Cooper Tire to Supply FIA World Rallycross Championship Thursday, 13 March 2014 20 BT Announced as Title Sponsor of Rock ‘n’ Roll Liverpool Marathon Thursday, 13 March 2014 21 USA BMX Announces A3 Nutrition as New Sponsor Thursday, 13 March 2014 22 FC Schalke 04 Extend Partnership with Sausage Maker Wednesday, 12 March 2014 23 MLB’s Ryan Braun Signs New Endorsement Deal Wednesday, 12 March 2014 24 Triple J Auto to Sponsor Guam Football Association Wednesday, 12 March 2014 25 Modo Unveiled as Official Lifestyle Eyewear Supplier of Caterham F1 Wednesday, 12 March 2014 26 Yorkshire Cricket Acquires New Principal Partner Wednesday, 12 March 2014 27 NBA’s Chandler Parsons to Endorse Stance Socks Wednesday, 12 March 2014 28 Laguna Seca Confirmed on 2014 World Superbike Calendar as GEICO Revealed as Title Sponsor Wednesday, 12 March 2014 29 Vitality to Title Sponsor Saracens’ Showpiece Matches Wednesday, 12 March 2014 30 USA Triathlon Agrees Ashworth Awards Sponsorship Wednesday, 12 March 2014 31 IAAF Extend Seiko Partnership Until 2019 Wednesday, 12 March 2014 32 FC Barcelona Stars get ‘Simpsonized’ in New Partnership with Twentieth Century Fox Wednesday, 12 March 2014 33 SEM Products to Sponsor NASCAR’s HScott Motorsports at BMS Wednesday, 12 March 2014 34 Oxford United Partners with Motors.co.uk Wednesday, 12 March 2014 35 Drayton Motors Extend Shirt Sponsorship of Boston United Wednesday, 12 March 2014 36 Richmond Rugby Club Secure Arthur J. Gallagher as Main Sponsor Wednesday, 12 March 2014 37 Speedo Announces New Deal with Spanish Swimming Federation Tuesday, 11 March 2014 38 Race Car Driver Dion von Moltke Partners with NeuroSport Performance Tuesday, 11 March 2014 39 JTBC Secures Title Sponsorship Rights to LPGA’s Founders Cup Tuesday, 11 March 2014 40 MoneyGram to Sponsor 2014 CONCACAF Champions League Tuesday, 11 March 2014 41 LegalShield to Sponsor IndyCar Rookie Jack Hawksworth Tuesday, 11 March 2014 42 Wyldecrest Parks to Title Sponsor Players Championship Grand Final Tuesday, 11 March 2014 43 MLB Signs Target Sponsorship Tuesday, 11 March 2014 44 BNP Paribas Inks New Deal as Title Sponsor of WTA Championships in Singapore Tuesday, 11 March 2014 45 Stoke City Extend Carlsberg Partnership Until 2017 Tuesday, 11 March 2014 46 AMA Pro Racing Renews Cortech Timing Partnership for 2014 Season Tuesday, 11 March 2014 47 Lotus F1 Renews Altran Technical Partnership for 2014 Season Monday, 10 March 2014 48 Betway to Title Sponsor Froch/Groves Rematch Monday, 10 March 2014 49 UEFA Thanks Ford as 21-Year Partnership Set to End Monday, 10 March 2014 50 KonaRed to Supply USA Volleyball Cup 2014 Monday, 10 March 2014 More for you DAZN announced as broadcasting partner of Bundesliga and Bundesliga 2 in Canada Scottish FA and Scottish Gas announce five-year agreement Envision Racing announce new partnership with Cartoon Network EMEA Post-Event Report: GenZ Masterclass+ Lando Norris’s Quadrant team prepare for Rocket League Championship Series NFL appoints Claire Parnell as senior director, international communications Bundesliga returns to Middle East and North Africa after two year break StreamAMG appoint new directors Moovit and Medipol Başakşehir FK expand global mobility partnership 
