50 Sponsorship Deals of the Week: 02/05/14 May 2, 2014 1 New York Cosmos Signs Medical Partnership with Peak Performance Friday, 02 May 2014 2 Case Security Restructures MK Dons Partnership, No Longer Shirt Sponsor Friday, 02 May 2014 3 Chevrolet Secure Campeonato Brasileiro Naming Rights Friday, 02 May 2014 4 Fitness First to Title Sponsor Re-Launch of Home Run Friday, 02 May 2014 5 Dunn Tire Renews Buffalo Bills Partnership Thursday, 01 May 2014 6 Sheffield Wednesday Selects Sondico as Kit Supplier Thursday, 01 May 2014 7 Sponsors Adidas, Samsung & Yokohama Return to LA Clippers after Sterling Ban Thursday, 01 May 2014 8 West Brom Sign New Adidas Kit Deal Thursday, 01 May 2014 9 Saracens Sign New Official Supplier Thursday, 01 May 2014 10 Bus Operator First Bus to Sponsor Glasgow 2014 Thursday, 01 May 2014 11 Force India Seals Smirnoff Sponsorship Thursday, 01 May 2014 12 Bridgestone Set to End MotoGP Tyre Deal in 2015 Thursday, 01 May 2014 13 USA Cycling Sign Osmo Nutrition as Official Hydration Sponsor Thursday, 01 May 2014 14 Wilson Sporting Goods Seals Robinson Cano Endorsement Deal Thursday, 01 May 2014 15 Great Clips Continues Sonoma Raceway Sponsorship Thursday, 01 May 2014 16 Cruising Yacht Club of Australia Ink New Partnership Thursday, 01 May 2014 17 Carlisle United Selects Sondico as Kit Supplier Wednesday, 30 April 2014 18 WatchandWager to Sponsor Churchill Downs for Kentucky Derby Wednesday, 30 April 2014 19 Buffalo Bills Extends Tim Hortons Partnership Wednesday, 30 April 2014 20 MBNA Continues as Official Credit Card Partner of Liverpool Wednesday, 30 April 2014 21 GDF Suez Becomes Official Partner of Roland Garros Wednesday, 30 April 2014 22 Great Eastern Joins Singapore Sports Hub as Founding Partner Wednesday, 30 April 2014 23 Lucas Oil Ink New Deal with NHRA Wednesday, 30 April 2014 24 Mercedes-Benz Becomes Official Car Partner of IRONMAN European Tour Wednesday, 30 April 2014 25 Dundee United Extend with Shirt Sponsors Wednesday, 30 April 2014 26 Singha Named Official Beer of MotoGP Wednesday, 30 April 2014 27 Steely Lumber to Sponsor TriStar Motorsports at Talladega Superspeedway Wednesday, 30 April 2014 28 5-hour ENERGY to Sponsor Kansas Speedway’s Inaugural NASCAR Sprint Cup Series Race Wednesday, 30 April 2014 29 Hunt Brothers Pizza to Sponsor Kevin Harvick at Charlotte Motor Speedway Tuesday, 29 April 2014 30 Principality Building Society to Sponsor Senior Open Championship Tuesday, 29 April 2014 31 Castrol EDGE Named Official Oil Partner of V8 Supercars Tuesday, 29 April 2014 32 Suretone to Sponsor Andretti Autosport’s Kurt Busch at Indy 500 Tuesday, 29 April 2014 33 Sponsors Leave LA Clippers in their Droves after Owners Controversial Comments Tuesday, 29 April 2014 34 Bath Rugby Extends with Official Partner IPL Tuesday, 29 April 2014 35 Heineken Announced as Official Beer & Cider Provider for Glasgow 2014 Tuesday, 29 April 2014 36 FEI Ink Jet Set Sports Sponsorship, Launch New App Tuesday, 29 April 2014 37 Tata Steel Extends British Triathlon Sponsorship Tuesday, 29 April 2014 38 Traffic Sports to Sponsor Gold Cup & CONCACAF Champions League Tuesday, 29 April 2014 39 MasterCard Sign Deco as New Brand Ambassador for Champions League Final Marketing Tuesday, 29 April 2014 40 Royal Purple to Sponsor Townsend Bell at Indy 500 Tuesday, 29 April 2014 41 Upcoming Driver Harrison Scott Secures UPN as New Sponsor for Formula Ford Championship Tuesday, 29 April 2014 42 Cristiano Ronaldo Becomes TAG Heuer Brand Ambassador Monday, 28 April 2014 43 Newstalk to Sponsor Cricket Ireland’s 2014 Interprovincial Series Monday, 28 April 2014 44 Asics Named Official Footwear & Apparel Sponsor of Alcatraz Triathlon Monday, 28 April 2014 45 Michelin to Sponsor NCM Motorsports Park Monday, 28 April 2014 46 Mercedes F1 Inks ASSOS Apparel Partnership Monday, 28 April 2014 47 Thomas Lyte Named Official Trophy Supplier to LMA Monday, 28 April 2014 48 Stena Match Cup Sweden Secures New IT Partner Monday, 28 April 2014 49 Essendon FC Extend Toll Group Partnership Monday, 28 April 2014 50 Intersport Becomes Official Partner of Champions Hockey League Monday, 28 April 2014 More for you DAZN announced as broadcasting partner of Bundesliga and Bundesliga 2 in Canada Scottish FA and Scottish Gas announce five-year agreement Envision Racing announce new partnership with Cartoon Network EMEA Post-Event Report: GenZ Masterclass+ Lando Norris’s Quadrant team prepare for Rocket League Championship Series NFL appoints Claire Parnell as senior director, international communications Bundesliga returns to Middle East and North Africa after two year break StreamAMG appoint new directors Moovit and Medipol Başakşehir FK expand global mobility partnership 
