10 Things we learned at the Sport Innovation Summit
May 4, 2016
The Sport Innovation Summit is the place where leaders of the international sport industry share their latest success stories, network with their peers, and get inspired to innovate and transform their business.
This year’s event – taking place in Mexico featured a number of guest speakers with the likes of Barcelona FC, UFC and Twitter speaking at the event.
Here iSportconnect’s Tom Lane looks at the things we learned from #SIS16
“Learning is not enough, we must create value” – FC Barcelona
Head of Technology at FC Barcelona Raúl Peláez believes we must create more value for consumers of modern technology:
Sport is vital as a tool for health:
Christine Baugh from Havard University is focused on health issues in sports and the effect of contusions in health.
SIS 2016 she talked about “Sport as a Public Health Tool: Possibilities and Pitfalls”.
UFC are constantly adapting content to target different fans
UFC’s SVP in Latin America Jaime Pollack spoke at SIS about creating attractive content accepted by the public across the Americas.
Here he explains how they alter their content for different bases.
The US Olympic Committee are looking at how to innovate stadiums to attract fans
Mounir Zok is a Senior Sports Technologist for the US Olympic Committee, in the video below he talks particularly about stadia
There are 5 trends that will make or break a companies technology system
Zok also spoke about what he believes are the ‘mega trends’ all businesses should look at.
AS Roma have completely revamped their digital output
Paul Rogers, Head of Digital and Social Media at Roma explains how they rebuilt Roma digitally.
Liverpool are trying to create an “Ultimate Global Community” through their digital media and fan engagement
Matthew Baxter, Liverpool FC’s Chief Media Officer has developed its digital platforms in the UK as well as in the rest of the world.
Here he explains how they have engaged with their fanbase online:
Under Armour are aiming to empower athletes everywhere
Tom Luedcke from Under Armour explains how they created an innovative product and their passion for sports.
The SAM car is an innovative product for disabled people
Joe Verrengia from Arrow Electronics explains how the SAM car – which works via head movement.
SIS 2016 was a fantastic event!
With so many guest speakers and things to see, The Sport Innovation Summit was a great opportunity to learn, engage and network.
Looking to the future of sport and the latest innovation, iSportconnect is looking forward to the next SIS event!
